DATA PROTECTION OFFICER

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• Consumers are in control with our self-sovereign identity technology, which builds trust and engagement.       

•  GDPR compliance and explicit consent for mobile advertising identifiers.              

• Free and informed consent through understandable and complete information.

• User data is organized by information family and for which users choose their sharing method         

•  Connections to partners are approved by the end user on a case-by-case basis.        

• Full control of data helps reestablish digital trust with visitors  

• Measuring Effectiveness: Consumer engagement as a key indicator of campaign success.   

•  Creation of consent reports (GDPR) in real time, linked to the data used.   

• Solution to the planned obsolescence of default consent ( PayWall ).

• Optimization of technological, regulatory and advertising tools.

Context: Management of Consent Reports

Objective 

Implement Data Protection by default and

obtain a detailed view of the consents collected for

each data used.

Action with VETRI

Reports established in real time and in compliance

with constantly evolving regulatory obligations.

Expected Result 

Reduced legal risk while creating a

positive user experience

Context: Access to data in real time

Objective

Actively drive customer engagement

Action with VETRI 

Use available data transparently,

by defining the purposes of using the data

Expected Result

 Obtain more accurate data at the

right time. Avoid digital attrition