RETAIL

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• Consumers are in control with our self-sovereign identity technology, which builds trust and engagement.        

•  GDPR compliance and explicit consent for mobile advertising identifiers.              

• Real-time consent reporting.

• Targeting based on voluntary declarations for unrivaled precision in retail advertising.        

•  Individualized contextual advertising tailored to explicit consumer preferences           

• Elimination of intermediaries for cost optimization and better profitability.       

• Advertising campaigns that effectively direct consumers to stores while maintaining their privacy.         

•  Adaptation to changes in the advertising ecosystem with the end of third-party cookies        

• Measuring Effectiveness: Consumer engagement as a key indicator of campaign success.    

Sector: Retailer and Convenience Store

Objective 

Boost local traffic

Action with VETRI

Target consumers with localized campaigns using declarative data.

Expected result:

Increased visits and sales.

Sector: Cosmetics

Objective: 

Target consumers for a new product

Action with VETRI: 

Use declarative demographic and behavioral data to personalize advertising.

Expected Result:

 Increase in conversion

online and successful product launch.