PUBLISHERS

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• Consumers are in control with our self-sovereign identity technology, which builds trust and engagement.

• User-side navigation tracking (Reverse Cookie)            

• Dynamic data collection to obtain context-relevant information

• Self-reported targeting for unrivaled accuracy in advertising.     

•  Ability to import data from social networks and transactional data.  

•  Individualized contextual advertising tailored to explicit consumer preferences

• A positive user experience without intermediaries for better profitability.     

• Monetization of Limited Free Access which allows the incentive of subscription.         

• Diversification of revenues (advertising + subscription) which allows flexibility of the chosen model 

•  GDPR compliance and explicit consent for mobile advertising identifiers       

• Real-time consent reporting 

  Background: 

Premium Content

Goal 

Positive user experience and digital trust

Action with VETRI

Limited Free Access financed by data from non-paying users. 

Simplified payment via SSO.

Expected Result

 Increase in visits and advertising ROI (CPM).

Context: 

Logged navigation

Objective 

Data control and relevance of distributed content

Action with VETRI 

Use declarative demographic and behavioral data to personalize advertising.

Expected Result 

Choice of advertising pressure and increase in ARPU.